Over the past 25 years, RAW FM has grown to become one of the leading dance brands in the nation. Our FM footprint stretches from Sydney’s North to the Northern Beaches, Central Coast, and Greater Newcastle. RAW FM can also be heard nationally and globally via our high-definition web streams and reaches a growing audience through our smartphone app and mobile platforms.

At RAW FM, we’ve built our brand through street and word-of-mouth promotion, giving us deep expertise in creating powerful grassroots marketing campaigns. Our unique ‘niche’ format, combined with strong local sponsor connections, fosters a deep sense of ownership and community among our listeners, making content creation and advertising on RAW FM incredibly effective.

With a core market of active, lifestyle-motivated, and tech-savvy 18-35s, RAW FM has a strong and loyal listener base, including uni students, tradespeople, and young professionals who socialize frequently and have good disposable income. Our audience is passionate about music and fashion, engaged with technology, and constantly seeking the next big thing.

While RAW FM is a narrowcast radio station and does not participate in commercial radio surveys, the evidence of our audience reach and effectiveness is undeniable. Thousands of satisfied and repeat clients over 25 years, a Top 20 Smartphone App that regularly achieves higher downloads than some of the biggest stations in the country, and a very active Facebook fan base of 115K followers—all speak to our success.

Street-level research and event surveys consistently show significant numbers of the 18-35 demographic in our broadcast areas rate RAW FM as their favorite radio station.

We work closely with a select client base to craft integrated campaigns that bring together on-air, online, and mobile advertising, as well as experiential and event marketing and targeted strategic promotions. With RAW FM, you’re not just advertising—you’re connecting with an engaged audience.

Our advertising window offers highly targeted marketing results, ensuring your campaign reaches the 18-35 demographic in the specific geographic areas you choose or across our entire network. Plus, with our significantly lower rates compared to commercial radio stations, your advertising dollar goes further, reaching the market you want without wasting resources on unwanted demographics.

With fewer advertisers and a music-focused format, your message will cut through more effectively on RAW FM. When you advertise with us, your ads will really stand out!